IMC Annual Report 2018 - Page 50

15 NEW
Arno, Chief Technology Officer:
Arno continues. “It has a lot of
program, which they test in
“There were almost no books
leverage because once people
different countries so they
for kids (before this initiative).
know how to read they can
really know what methods work
There’s no market for them, and
change their behaviour in so
best,” said Arno. “They use
no system. There is no ecosystem
many ways. If you can’t read, you
science, on a large scale. You
where people write books so they
are dependent on other people.
can see the development and
are trying to boost that as well.
As they get more knowledge they
chart the progress. They really
And they work with local writers.
can deal with other issues better,
try to measure it. That’s their
The books are fun and they get
from understanding and having
philosophy. And that speaks
attached to them. You hear these
an impact on climate change to
to us as a firm.”
kids and they have taken the book
ensuring a stable government.
home ten times and they know
And for me, seeing that and
It’s a theme picked up by Ingrid:
the story really well.”
hearing the stories, really flipped
“IMC people really want to see
a switch: we don’t have to send
results. They want to see the
“IMC has a history of working
enough money to get all the
numbers. We challenged them.
with organisations focused on
schools in the program. Our
We pushed them to show proof
education because we believe in
investment can be a catalyst to
of how the money is spent
the leverage that education has.
get the government on board.
and how it is having an impact.
Everything stems from reading.
There is massive leverage, and
And we saw it is working.”
It makes a big difference and
the government officials we met
that really speaks to us.”
seemed very positive.”
IMC’s support is structured as
An aspect of the program that
a multi-year commitment. “If
especially appealed to IMC
you want to make an impact
is its focus on a measurable
you should stick by something,”
impact. “They have a literacy
IMC Annual Report 2018


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